How did Jeans become so popular when nobody was wearing them before?
Now that summer is over, it’s time to pack up our beloved vintage jeans and bid a fond farewell to summer shorts.
Read More: Guddies Jeans
There is a denim fit for every taste when it comes to boot cuts, boyfriend, high-waisted, slim, or flared styles. But have you ever pondered where this environmentally friendly product comes from?
Unquestionably, jeans are a wardrobe must, but that wasn’t always the case. Indeed, there have been ups and downs with jeans over time, and they have changed tremendously. To honor our most fundamental component, let’s discuss the key moments in its history!
Table of Contents
1873: for ranchers and miners
The indigo-dyed denim and pockets that have become the quintessential blue jeans were created in 1873 by San Francisco wholesale fabric shop owner Levi Strauss and tailor Jacob Davis.
Blue jeans were the ideal clothing choice for both miners and cowboys between 1920 and 1930. As a result, it gained popularity among Westerners in the US who were employed as male workers and required robust apparel that could resist severe abrasion.
Otherwise, no one was seen in jeans on the street! They were stiff and really unpleasant as well.
1950′: stepping into the film sequences
Our favorite jeans began to become so popular in the 1950s that they appeared in motion pictures. In the 1955 film Rebel Without a Cause, one of that era’s most well-known actors, James Dean, helped to popularize blue jeans. His “bang” outfit of jeans, a leather jacket, and a basic t-shirt was instantly copied by other males.
Not only did JD drop the first clue, but pop culture hunks like Marlon Brando, who wore denim while shaking up the squares in movies like The Wild One in 1953, also pushed jeans. As a result, blue jeans were outlawed in certain American public schools due to their excessive provocativeness.
1960s: The Freelove Era
The 1960s hippie movement, which was characterized by freedom and youth, welcomed casual blue jeans as a means of expression. “Personalized jeans” were especially trendy at this time. While women’s liberation activists and feminists like Gloria Steineman, the head of the American feminist movement, wore blue jeans to symbolize gender justice in the early 1970s.
Late 1970s: elegant attire
Denim toon began to pique the eye of high fashion during the late 1970s and early 1980s.
The first designer to feature blue jeans on the catwalk was Calvin Klein in 1976. When 15-year-old Brooke Shields appeared in one of the most well-known and controversial Calvin Klein commercials, stating, “Nothing comes between me and my Calvins,” just four years later, denim became the top priority for all fashion designers. With the grunge movement in the 1990s, denim fashion saw yet another shift. During this decade, jeans were more associated with informal wear than formal occasions. Trendier styles included multiple-pocketed Carpenter jeans and denim overalls, which were popular with younger ladies.
What has altered?
When we’re not sure what to wear, jeans are undoubtedly our go-to solution because of their increased versatility. However, the process of making jeans may be quite environmentally harmful: did you know that one pair of jeans requires 10,000 gallons of water?
