Snow Abu Dhabi is launched by Majid Al Futtaim Entertainment 2023
Snow Abu Dhabi, the capital’s first indoor snow park, opened six months after Snow Oman as Majid Al Futtaim Entertainment expands its footprint across MENA.
His Excellency Saleh Mohamed Al Geziry, Director General of Tourism, Department of Culture and Tourism, Abu Dhabi; Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment; Mohammad El Etri, Vice President, Global Snow; Faisal Sultan Al Essa, Chairman of the Board, Al Farwaniya Property Developments LLC; and Nadia Akil, Vice Chairman of the Board, attended the inauguration ceremony.
“Abu Dhabi is fast becoming a global destination for family entertainment and leisure, and we are excited to introduce a new experience unlike anything else the Capital has to offer,” said Majid Al Futtaim Entertainment CEO Ignace Lahoud.
He said, “Entertainment has an incredible ability to bring people together and enhance quality of life, and the opening of Snow Abu Dhabi underpins Majid Al Futtaim Entertainment’s commitment to bring innovative and immersive experiences to families across the MENA region.
Six months after Snow Oman, the entertainment pioneer opened Snow Abu Dhabi, its fourth indoor snow park.
We look forward to welcome locals and tourists to our latest Global Snow attraction, which allows guests of all ages to spend quality time together and make lifetime memories.”
Snow Abu Dhabi spans 9,732 sqm at Reem Mall, Abu Dhabi’s premier retail, leisure, dining, and entertainment destination. An Enchanted Forest motif, like a whimsical frosty world, incorporates storytelling.
The highly anticipated destination features more than 20 rides and attractions, including the Crystal Carousel, Polar Express Train, Flight of the Snowy Owl, Snowflake Garden, and Enchanted Tree, so guests can enjoy snowy adventures like sledding, carousels, zorbing, and zip-lining year-round. Snow Abu Dhabi’s three F&B locations provide a choice of tasty snacks and entrees in genuine snow.
“We are thrilled to announce the highly anticipated opening of Snow Abu Dhabi in Reem Mall and to have partnered with the esteemed Majid Al Futtaim, who are renowned for their exceptional entertainment offerings. “Snow Abu Dhabi is a testament to our commitment to providing an unparalleled customer experience that exceeds expectations,” stated Bruce von Kaufmann, Mall Director, Reem Mall.
He continued, “With Snow Abu Dhabi, our visitors will be able to escape into a magical winter wonderland with thrilling activities and enchanting surroundings. We think this cooperation will set a new benchmark for customer satisfaction, ensuring that Reem Mall remains a prominent destination for Abu Dhabi residents and tourists seeking great moments and excellent entertainment.”
Majid Al Futtaim’s Mall of the Emirates launched Ski Dubai, a unique sub-zero recreational offering, in 2005. The Mall of Egypt inaugurated Africa’s first ski resort, Ski Egypt, in 2017. Mall of Oman opened Snow Oman in 2022. Snow Abu Dhabi is Majid Al Futtaim Entertainment’s fourth Global Snow indoor snow and ski experience.
