The South Korean actor Song Joong Ki is the newest brand ambassador for Louis Vuitton.
Song Joong Ki, protagonist of Descendants of the Sun, has joined the Louis Vuitton family as the brand’s newest house ambassador.
The actor, who will make his Cannes Film Festival début this year, joins J-Hope and NewJeans’ Hyein as the South Korean representative for the brand.
Song Joong Ki’s impeccable fashion sense has long enthralled the hearts of his admirers. Therefore, it is not surprising that luxury leaders such as Louis Vuitton collaborate with him.
The forthcoming campaigns of the actor with the French luxury house will be a delight for all fashionistas
Song Joong Ki is Louis Vuitton’s newest house emissary
In the first images from Song Joong Ki’s collaboration with Louis Vuitton, the actor can be seen wearing a printed co-ord uniform with LV patterns.
In addition, a long white overcoat that shouts perfection elevates the ensemble.
What is Song Joong Ki’s current occupation?
Song Joong Ki is one of the most influential personalities in South Korean entertainment, and he was recently ranked fourth on Forbes’ list of the most influential Korean celebrities in 2023.
Song Joong Ki is always in the news, whether for his performance in Descendants of the Sun, The Battleship Island, and Arthdal Chronicles or his marriage to Katy Louise Saunders.
The actor makes his debut at the 2023 Cannes Film Festival. Song Joong Ki and the ensemble of the film noir Hopeless will attend the Debussy Theatre screening. Hopeless, directed by Kim Chang Hoon, will be released in theaters later this year.
Korean personalities who are Louis Vuitton, brand ambassadors
In addition to Song Joong Ki, the luxury fashion house selected J-hope of BTS as its house ambassador. The brand shared editorial images of the K-pop icon wearing eccentric ensembles from their Fall/Winter 2023 collection, praising his “upbeat energy, precise choreography, and creative musical direction.”
These included the signature monogram print blazer by Louis Vuitton, a cloud grey varsity jacket, and a streetwear-inspired denim sweatshirt.
In December 2022, LV also appointed NewJeans member Hyein as its brand ambassador.